This affects how the customer engages with the retailer from everything to how mobile discounts are delivered and processed, to how a customer pays for the products or how they receive service after the sale.īeacon and point of sale engagements are more art than science. Each retailer has their own internal challenges and structures that requires a level of customization that is particular only to them. One thing that we’ve been seeing with our retail projects is that there are so many beacon and commerce possibilities that the industry has yet to shake out a premium model to be emulated.